How can realty agents speed up home selling process through virtual tours?
Updated: Jul 31, 2021
The art of selling real estate has taken a giant leap in the past few months with virtual home tours. Real estate strategies like private showings, open houses, may have their own advantages, but they aren’t a convenient option at a time when a pandemic has reared its ugly head and social distancing measures need to be followed.
People love showing a house to potential buyers in person by walking them through their home, pointing out its unique features and gauging whether the property suits their needs and preferences. However, the hassle property owners have to go through by staging a home for buyers is nothing short of a chore. They have to worry about cleaning the house and maintain the house in pristine condition. On the other hand, it takes an enormous amount of time for both buyers and sellers in reaching a deal. Buyers want an accurate impression of a home before they visit, whereas sellers want to waste less time on showings that don’t produce results.
Strategies for selling homes through virtual property tours
Sellers and real estate agents thus need to limit the lull and time-consuming steps in the home selling process and make appropriate preparations for an interruption-free, faster property deal. Let’s see how.
1. Tidy up and photograph your house: Making a home tour relevant for buyers starts with arranging your house and making it appealing and presentable to prospective buyers. Sift through every room, bathroom, and kitchens and remove any unnecessary objects and ensure that the spaces look uncluttered and roomy. Also, tidy up your front and back yard too because they serve as first impressions and are often the driving factor for interested buyers. All set, it’s now time to photoshoot and scans the entire house taking into account that the visuals are clutter-free, engaging, and show the property in the best light.
2. Create an engaging virtual tour: Once the entire house is photographed, the most important job is to stitch the photos together and do a fantastic work of editing. It is always tough to create a perfect virtual tour and hence you have to resort to some software applications for post-processing. While editing the images, make sure that the white balance and exposure levels are correct and camera reflections are edited out. Make sure that you create a virtual tour that is easily navigable. You can opt for floor-plan navigation where the user clicks on the points of interest on the floor plan and accesses the visuals directly. The other is visual navigation where the audience can virtually move through the house by clicking on the images.
3. Securing financing and mortgage options: Now that the house is placed on the market and potential buyers have been pre-qualified, it’s time to obtain proper funding for the purchase by arranging the finance and qualifying them for a mortgage. Once that step is complete, then the transition from viewing a home to a written purchase contract will run smoothly.
4. Final digital deal closing: When the financial needs are met, the digital closing process comes into play where documents are e-signed, and the rest of the paperwork is done by the buyer from the comfort of his home. The funds are then wired to complete the transaction and seal the purchase.
Selling a home online through virtual tours is the most convenient option for closing a property deal real fast. The process is almost the same as selling a home physically; however, it is a much safer one in the current pandemic times, easier and hassle-free. There is no rush for prospective buyers while viewing a property and viewers can take their own time looking at every aspect of the building to the minutest detail. And they can communicate with the agent during the viewing process. The result is a butter-smooth home selling process. It is no wonder why sellers/realty agents must consider virtual tours to sell off properties.