Planning to hop on the 3D tour bandwagon? Here are some things you should harp on.
If you aren’t living under a rock of late, you must have heard about 3D technology that has swept across the real estate spectrum. 3D tech and virtual reality are the new innovative infusions that have given the property sector a kick, enhanced its experience by several notches and made it efficient, faster, easier and hi-tech.
Real estate leaders today face tremendous pressure to finetune customer experiences and drive personalization by understanding the needs of tech-savvy consumers. Homebuyers don’t want to walk on the old school path of buying real estate through physical visits & endless in-person negotiations with real estate agents. In the wake of the pandemic, the craving
for buying real estate the online way, has driven the sector to adopt technology as a necessity rather than an add-on.
Today, months after the pandemic has conjured up a new normal, the real estate buyer is having no qualms about buying a property unseen, thanks to the abundance of exciting possibilities, trust, and freedom that real estate tech has brought. 3D virtual tours have become effective sales tools and powerful communication devices providing homebuyers an intuitive and immersive experience, through which they can virtually map an entire property in minutes, examine a room from every vantage point, switch between combinations of colors and finishes and take an informed & highly satisfying decision.
3D Virtual Tours can transform the art of property selling
So, if you, as a realtor want to have a leg up in the real estate game and sell a dream, a home, you need to invest in 3D tech. However, for starters, this unfamiliar territory can seem daunting and confuse them to the core. A solution to this is to do meticulous research on how to communicate the right information to your target audience, and what 3D features in the video will ensure an immersive experience for your clients. Here’s a lowdown.
1. Capture what the audience wants to see: Investing in a home is always an emotional decision. So, as a realtor, you will have to go the extra mile to satisfy their expectations and get the deal. You will have to bring a 3D tour that visually captures all the selling points of a property. An effective 3D tour should show locations that are of interest to the intended audience and should communicate the value of that feature with the viewers.
2. Functionality: One of the main aspects of a stunning 3D tour is how fluidic, crisp, and easy to use the navigation is between the cinematic scenes, how clean the interface is, and whether the interface supports different viewing options which suits the tastes and viewing preferences of the clients. Users should be able to virtually look up and down, zoom in and out and even walk from one room to another. The 3D video should come with spatial sounds at the right moments so that to give users an immersive experience. Not to forget that the virtual assistant should come with a crystal-clear voice and have gender choice options.
3. Image Editing & Camera positions: Creating a 3D tour video is an art. Whether you will be able to capture the attention of the audience and win them with your realistic video depends a lot upon your editing prowess. While you can use good software tools for post-processing, a lot of things need to be taken care of including white balance, differences in exposure and removal of unwanted objects & mirror reflections, to give the audience a winning experience. Also, the camera position should be kept at a low level since the floor-to-ceiling ratio changes depending on how one holds the camera. Keeping the camera low helps in getting a more vivid image that syncs or communicates well with space.
4. Virtual Assistant demonstration: Remember that the 3D video tour you are producing is for the masses not for tech-savvy geeks. So, the demo language should be free of tech jargon, be as layman as possible so that the viewers can understand every feature as the camera moves through the property. You don’t want to lose out on any leads, so make sure you ensure a good user experience.
5. Analyse the virtual tour traffic: When you make your 3D tour video live on your portal and traffic starts streaming in, make sure that you monitor the stream of visitors you get. It’s a great way of ensuring how the audience is responding to the interactive tour, how long & how many times they have viewed the tour, and the referral from where they landed. These insights are a mountain of information for measuring overall exposure and user engagement.
So, it’s time now to transform the analog way of buying and selling a home and adopt innovations like VR, 3D and other tech tools that will augurs well in making your real estate business resilient, hi-tech and efficient.